Sign Products

Channel Letter Signs

3D illuminated electric signs for storefronts, restaurants, churches, and branded environments.

Channel letters are custom-made dimensional letter signs constructed of metal and/or plastic and used most often in exterior signage applications. As high-impact architectural branding elements, they can turn a building facade into a prominent identity statement both day and night.

Channel letter samples inside the Columbus showroom.

Built For Visibility, Depth, and Illumination

Dimensional letters are typically used as fixtures on business buildings, churches, and other organizations that need a strong architectural branding element. Channel letter signs we fabricate are often electronically illuminated, which enhances the sign itself and can add ambient lighting effects to the surrounding facade and site.

Standard channel letter diagram.

Standard Channel Letter

This is the most common style of channel letter in the industry and the most affordable. The front of the letter is covered with either pigmented plastic or plastic decorated with translucent vinyl film. Care must be taken to match the appropriate light source with the selected face color. Letter returns painted a dark or contrasting color are often the most effective.

Open face channel letter diagram.

Open Face Channel Letter

The front of the character is either open or has a clear plastic face with exposed neon, and the interior of the letter is painted a reflective color to enhance illumination. This option can provide a different look from day to night and is often used in interior applications and restaurant branding signage.

Reverse channel letter diagram.

Reverse Channel Letter

Commonly referred to as back lit, this type of channel letter is built so that light comes out the back of the letter and washes the mounting surface with light. Metal faces conceal the light source and create a halo around the letters for a clean architectural look.

Black and white channel letter diagram.

Black/White Channel Letter

These channel letters change color from day to night. During the day, with the illumination turned off, the face appears black. At night, when the lighting is on, the face lights up white. That contrast provides a strong look in both conditions.

Neon & LED Installation Approaches

Neon Flush Mount

Neon Flush Mount

Typical flush mounting option for neon channel letters. Installation methods vary per project.

Neon Raceway Mount

Neon Raceway Mount

Typical raceway mounting option for neon channel letters.

LED Flush Mount

LED Flush Mount

Typical flush mounting option for LED channel letters.

LED Raceway Mount

LED Raceway Mount

Typical raceway mounting option for LED channel letters.

Example Channel Letter Projects